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Gen Z Is Turning Side Hustles into Businesses. Financial Tools To Help

Terms apply to American Express benefits and offers. Visit americanexpress.com to learn more.

You know how people always tell you to “start small”? Turns out, those small first steps really can pay off. A recent U.S. Bank survey found that 49% of Gen Zers are more likely to turn their side hustle into a full-fledged business than acquire an existing company.

Making that transition and growing your business can be challenging. The good news is that plenty of resources and tools are available to help streamline the process, build the right infrastructure and set your business up for success. Here’s what we recommend.

4 financial products for Gen Z entrepreneurs

Business formation service to make it official

Bizee

  • Cost

    $0 + state filing fee for Basic plan; $199 + state filing fee for Standard plan; $299 + state filing fee for Premium plan

  • App available?

  • Standout features

    Bizee offers several valuable features, including one year free for a Registered Agent service. The platform also offers compliance alerts, business banking, business tax consulting and more.

Pros

  • Offers one free year of Registered Agent service
  • Offers lifetime compliance alerts included in all packages
  • Premium package includes expedited filing

Northwest Registered Agent

  • Cost

    $29 + state filing fee for LLC formation, corporation and nonprofit

  • App available?

  • Standout features

    Northwest Registered Agent offers mainly business formation services and services for registered agents, trademarking, mail forwarding, EINs, business websites and business emails

Pros

  • Simple pricing plan
  • Allows for multiple registered agents with a discount of $100/year per additional registered agent state
  • Offers website building and business email services
  • Offers one free year of Registered Agent service

Cons

  • Doesn’t offer an app
  • Registered Agent service is an additional $125/year after the first year

They also offer registered agent services for an added fee that keep you up to date on all legal and compliance communications about your business. If you opt to not pay for someone else to be your registered agent, then, by default, you’re your own registered agent. It’s just nice to have someone else letting you know when a legal or registration matter needs your attention.

ZenBusiness is another option for legally registering your business and it offers one-day order processing if you sign up for a Pro or Premium package. Otherwise, order processing takes seven to 10 days.

ZenBusiness

  • Cost

    $0 + state filing fees for Starter plan; $149/year + state filing fees for Pro plan; $349/year + state fees for Premium plan

  • App available?

  • Standout features

    ZenBusiness offers a wide selection of services that range from formation offerings to compliance, managing your finances and building a website and logo.

Pros

  • Order processing within one business day available for Pro and Premium packages; otherwise order processing takes 7–10 business days
  • Offers business document templates (included within the Premium plan only); other plans pay an additional fee for access

Cons

  • Registered agent service costs an additional $199/year
  • Charges a base price plus state filing fee for some pricing plans; some competitors only charge a state filing fee

Crowdfunding for startup costs

Indiegogo

  • Cost

    5% of total funds raised; payment processing fee of 3% + $0.20 per pledge

  • Standout features

    Project categories offered include energy and green tech, film, health and fitness, video games, home, audio, phones and accessories and travel and the outdoors.

Kickstarter

  • Cost

    5% of total funds raised; payment processing fee of 3% + $0.30 per pledge

  • Standout features

    Project categories are quite diverse and range from arts and crafts, design, dance, music, publishing, technology and more. Business owners and creators launch a project and set a funding goal with a deadline. You’ll only be charged if you reach your funding goal by that deadline.

Pros

  • Free to sign up and launch a project
  • Wide range of project categories supported
  • Offers resources/crowdfunding tips
  • Your project gets in front of a large online audience, especially if chosen to be highlighted on Projects We Love

Cons

  • Kickstarter takes a 5% fee if you meet your fundraising goal
  • You don’t get to keep raised funds if you don’t reach your goal
  • In many cases, Kickstarter funds are considered taxable income
  • Not every campaign can be featured on Projects We Love

If you’ve tried platforms like these and haven’t had much success, consider Kiva. This is a debt-based crowdfunding platform that lets you raise up to $15,000. While you do have to repay the funds you raise, Kiva doesn’t charge interest on the loan, which is a plus.

Business bank account for separating income

Entrepreneurs are generally encouraged to open a bank account that’s just for their business income and is separate from their personal bank accounts. This makes it easier to manage business income and expenses on a regular basis, and it keeps you organized come tax time so you don’t have to comb through all your personal bank statements for write-offs.

Some of the best business bank accounts also let you integrate with bookkeeping and invoicing tools, or have them built in. Novo Business Checking, for instance, connects to platforms like QuickBooks, Stripe and Xero. Syncing your data means there’s less room for human error. Mercury lets you send simple client invoices directly through the banking platform and it keeps track of which invoices have been paid and automatically sends scheduled reminders when the deadline for a client’s payment is coming up.

Novo Business Checking

  • Special offers

    Sign-up perks can include up to $3,000 in Google Cloud credits, $150 toward Google Ads, 40% off the first six months of QuickBooks Online and up to $20,000 in fee-free transactions when you link your credit card with Stripe.

  • Monthly maintenance fee

  • Minimum opening deposit

  • Minimum balance

  • Annual Percentage Yield (APY)

  • Free ATM network

    No out-of-network ATM fees and fees charged by other ATM operators are refunded, up to $7 per month

  • Small business perks

    Account holders can sync with Slack, Stripe, Shopify, QuickBooks, TransferWise, Xero, Zapier, and other popular merchant tools. Amazon integration for sales and revenue tracking.

  • Overdraft fee

    If there are insufficient funds to complete a transaction payment, your Novo account will not be charged an overdraft fee.

  • Mobile check deposit

Terms apply. Novo Platform Inc. {“Novo”) is a fintech, not a bank. Banking services provided by Middlesex Federal Savings, F.A. Member FDIC.

Pros

  • Money-saving partnerships with QuickBooks, Stripe and other platforms
  • Easily syncs to Google Pay and Apple Pay
  • No monthly fees or minimum balance requirements
  • ATM reimbursements up to $7 per month

Cons

  • Cannot accept cash deposits
  • Account does not earn interest
  • No physical branches

Mercury

  • Special offer

  • Monthly maintenance fee

  • Minimum deposit to open

  • Minimum balance

  • Annual Percentage Yield (APY)

    Up to 4.43% APY for users of Mercury Treasury, the investment advising arm of Mercury

  • Free ATM network

    Mercury doesn’t charge ATM fees, however, the ATM operator may charge a fee

  • ATM fee reimbursement

    Yes, see here for more details

  • Small business perks

    Offers startup guides, users who sign up for the IO Credit Card can earn 1.5% cash back

  • Overdraft fee

  • Mobile check deposit

Pros

  • No monthly fees, balance minimums or overdraft fees
  • Offers a debit card
  • Mobile check deposit available
  • IO credit card offers 1.5% cash back on purchases
  • Users can send domestic and international wire transfers in over 30 different currencies
  • USD international wires are free to send
  • Integrates with several bookkeeping and accounting tools

Cons

  • No cash deposits allowed
  • No APY earned for checking account balances

Credit card to build your business credit score

A business credit card can help you build a credit history for your company, pay for larger expenses and keep personal and business expenses separate. The more premium business credit cards let you earn points that can be redeemed for perks like travel.

Cardholders can also earn statement credits for purchasing office items and subscriptions relevant to their businesses, so this helps save some extra money. The U.S. Bank Triple Cash Rewards Visa® Business Card, for example, offers a $100 annual statement credit for recurring software subscriptions. You would need to make an eligible software service purchase directly with the software provider for 11 consecutive months in order to qualify.

The Ink Business Preferred® Credit Card (see rates and fees) lets you redeem points for cash back, gift cards, travel and more. It does come with a $95 annual fee but also offers a huge 100,000-point welcome bonus after you spend $8,000 on purchases in the first three months from account opening. These can be good starter credit cards if you want a low or no annual fee but have relatively high business expenses.

The U.S. Bank Triple Cash Rewards Visa® Business Card is a no-annual-fee business card that earns cash back rewards on a variety of business and everyday categories. 

  • Annual $100 software statement credit
  • Valuable welcome bonus
  • Has a foreign transaction fee
  • Not very rewarding for purchases you make outside of the bonus categories

Good to Excellent670–850

Earn 100,000 bonus points

The Ink Business Preferred® Credit Card is an excellent business card with useful benefits, valuable rewards and a generous welcome bonus.

  • Earns flexible travel rewards you can transfer to airline and hotel loyalty programs such as World of Hyatt, Southwest Rapid Rewards and many more
  • Valuable welcome bonus worth $1,125 in travel when redeemed through Chase Travel
  • Strong travel and shopping protections

If you’re interested in more premium perks for business spending, the Business Platinum Card from American Express offers some standout benefits. You can get up to $300 in statement credits per calendar year on U.S. purchases of ChatGPT Business (subject to auto-renewal), a $250 statement credit after you spend $600 or more on U.S. purchases directly with Adobe per calendar year and up to $150 in statement credits on U.S purchases directly with Dell Technologies, to name a few. Not to mention the travel perks, like complimentary lounge access and up to a total of $600 in statement credits per calendar year on eligible bookings through American Express Travel.

On the American Express site

On the American Express site

You may be eligible for as high as 300,000 Membership Rewards® Points

See rates and fees, terms apply. Read our Amex Business Platinum review. The Business Platinum Card® from American Express Welcome Offer: To view your personalized offer, you must first submit an application. If approved, you will: (1) receive your Welcome Offer details, (2) have the option to accept the Card with that offer, (3) be required to spend $20,000 on eligible purchases within the first 3 months of Card Membership, and (4) earn Membership Rewards® points. Welcome offers vary and you may not be eligible for an offer. If you’re approved and accept your offer, a credit check may be conducted, which could impact your credit score. Terms apply.

The Business Platinum Card from American Express is a premium business card loaded with statement credit offers for business services and travel that help justify its steep annual fee.

  • Access to 1,550 airport lounges, including Priority Pass (Enrollment required) and Amex Centurion lounges
  • Hotel and rental car elite status perks
  • Earns flexible rewards you can transfer to 20+ airline and hotel loyalty programs (Enrollment required for select benefits mentioned; Benefits may be subject to auto-renewal)
  • High annual fee
  • Limited bonus spending categories
  • Some statement credit offers are earned in small increments or only apply to purchases from a single brand

Highlights

Highlights shown here are provided by the issuer and have not been reviewed by CNBC Select’s editorial staff.

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For rates and fees of the Business Platinum Card from American Express, click here.

Editorial Note: Opinions, analyses, reviews or recommendations expressed in this article are those of the Select editorial staff’s alone, and have not been reviewed, approved or otherwise endorsed by any third party.

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