IEVA Group announces IPO to become ‘Netflix of beauty’
IEVA Group has announced plans to IPO on the Euronext stock exchange in Paris.
The France-based personalised beauty and wellbeing company, which owns eye beauty specialists Atelier du Sourcil and Boudoir du Regard, will price its stock offer at €12.79 per share.
Trading is set to commence on 31 March on Euronext’s Growth market, which is aimed at small and mid-sized companies with an average market cap of €102m at IPO.
“From the beginning, IEVA Group has been steadfast about its goal: to elevate beauty and wellness into an emotional experience in which science, technology and communities unite to reveal their own beauty,” said Jean Michel Karam, founder and CEO of IEVA Group.
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“Today, this vision begins a new phase of development with a clear ambition: global deployment of the first fully integrated beauty tech platform in order to become the ‘Netflix of beauty’ and personalised wellness.”
IEVA Group also owns subscription box service My Little Paris, which has four million subscribers, personalised skin care and hair care brand IOMA Paris, as well as artificial intelligence- (AI) driven diagnostic and recommendation platform myIEVA.
The five-year-old firm achieved revenue of €43.4m in 2025, averaging annual growth of 70% over the past five years.
“Our development hinges on a unique ecosystem of strong brands – IOMA, Atelier du Sourcil, My Little Paris and myIEVA – and an omni-channel distribution network that marries partnerships with trusted names (Marionnaud, Beauty Success, Douglas, April), digital stores and direct sites with exclusive technologies (AI, MEMS [smart device technology], data), premium editorial content and an engaged community,” said Karam.
IEVA Group’s existing backers include Crédit Mutuel Innovation – the venture capital arm of Crédit Mutuel Equity – French media groups TF1 and Reworld Media, consumer goods giant Unilever, and investment firm Seb Alliance.
The share listing is expected to raise €8m and will help IEVA Group fuel growth in France and internationally.
The group’s ambitions are “part of a profound transformation of beauty and wellness practices”, said Karam.
“Consumer expectations are changing, technology is growing at an unprecedented pace and personalisation is emerging as the new standard,” he said.
“Beauty tech is experiencing a major acceleration, driven by artificial intelligence, data and the digitisation of pathways.
“This segment, the most dynamic on the market, is expected to grow by 18% per year on average worldwide to US$173m by 2032, which is three times faster than the growth of the entire beauty market, thus representing a massive opportunity on a global scale.
“A pioneer in this approach, in just a few years IEVA Group has established itself as the leader in personalised beauty and wellness.
“Supported by prestigious strategic shareholders and a talented team of experts, in just five years we have built an integrated platform model designed to generate recurring revenue and to be rolled out on a large scale.”
