Insider Buying At Zedcor (TSXV:ZDC) Prompts Fresh Look At Valuation Potential

Fresh interest in Zedcor (TSXV:ZDC) has been sparked after senior officer, director, and 10% holder Dean Sylvan Swanberg bought 100,000 common shares on January 7th, 2026 at CA$4.707 per share.
See our latest analysis for Zedcor.
Despite the insider purchase, Zedcor’s recent trading has been choppy, with a 7 day share price return showing a 13.74% decline and a 30 day share price return showing a 7.46% decline. This comes even as the 1 year total shareholder return stands at 50.83% and the 3 year total shareholder return is very large, pointing to long term momentum that contrasts with the softer near term move around the current CA$5.46 share price.
If this kind of insider interest has you looking beyond a single name, it could be a good moment to broaden your search with fast growing stocks with high insider ownership.
With Zedcor’s shares pulling back over the past month even as its 1 year and very large 3 year returns stand positive, plus an analyst target of CA$7.76 above the current CA$5.46, is there still a buying opportunity here, or is the market already pricing in future growth?
With the most followed narrative placing fair value at about CA$7.76 versus the last close at CA$5.46, the story leans firmly toward upside potential.
Ongoing digital transformation among clients and Zedcor’s increasing investment in in-house, AI-enabled monitoring (such as Live Verified Monitoring and advanced camera features) differentiates its offerings, expands the high-margin VSaaS platform, and is expected to drive further improvement in net margins.
Curious what kind of revenue surge, margin uplift, and future P/E multiple are baked into that fair value? The full narrative spells out the earnings path behind this call.
Result: Fair Value of $7.76 (UNDERVALUED)
Have a read of the narrative in full and understand what’s behind the forecasts.
However, execution is not risk free, as both pressure from aggressive U.S. price competition and the capital heavy expansion plan are capable of derailing the upbeat earnings narrative.
Find out about the key risks to this Zedcor narrative.
The AI-led narrative leans on a fair value of about CA$7.76, but the current pricing on sales tells a different story. Zedcor trades on a P/S of 11.2x, versus 1x for the North American Trade Distributors industry and 0.2x for peers, while our fair ratio sits at 7.3x. That gap suggests investors are already paying a rich price for future growth expectations. How comfortable are you with that starting point?




