Author Sarah Longwell talks about her new book ‘How to Eat an Elephant: One Voter at a Time.”

Have Americans given up a sense of virtue in their political leaders? What does character mean when so-called “authenticity” is prized over moral goodness?
As publisher of The Bulwark and host of The Focus Group podcast, Sarah Longwell has thought long and hard about these questions. When she was a young conservative growing up in the ‘90s, she applauded Republicans who held then-President Bill Clinton to task for his moral failings.
“I was very attracted to the idea that character counted,” she tells Kerri Miller on this week’s Big Books and Bold Ideas. “In the years post-Clinton, that idea of virtue or character really was animating for the right — at least in their rhetoric. So it was deeply shocking to me, when Donald Trump came on the scene, to see every Republican I knew, both personally and who I had admired from afar, fall in line.”
Longwell’s new book, “How to Eat an Elephant: One Voter at a Time,” is a call for pro-democracy groups to unite and push back against authoritarianism. Her thesis is built upon hundreds of focus groups she’s conducted since President Trump was elected — with Republicans, Democrats, Independents and the politically homeless — where she’s heard voters say that character just isn’t the deal breaker that it used to be.
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“But I do think for America to have a better moral line of what we’ll tolerate,” she says. “It will require a [candidate] to come in and — not pretend to be perfect — but they should lean hard into the idea that we can be better than this.”
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