Notable Investors Join Social Shopping Platform GoWish With Double-Digit Million Euro Investment
COPENHAGEN, DK / ACCESS Newswire / August 24, 2026 / Investors including Johan Wedell-Wedellsborg and Mads Ditlevsen join the shareholder base of GoWish to help accelerate the growth of the popular Danish-born social shopping platform and wishlist app in the United States, where its user base has more than doubled in the past 18 months.
Social shopping platform and wishlist app GoWish, known as Ønskeskyen in its native Denmark, has secured a capital injection of DKK 100m (approx. EUR 13.4m) from an array of new investors, including family office Weco, owned by Johan Wedell-Wedellsborg, and former EQT partner Mads Ditlevsen. The investment values GoWish in excess of a billion-kroner and will be used to accelerate the company’s international growth, with a particular focus on the U.S., where GoWish has more than 9 million registered users.
“We have proven that GoWish can grow far beyond Denmark, and the United States is our largest market today. We are also proud to have some of Denmark’s most experienced investors behind our ambition: to build a Danish-born company into a global leader in social shopping. This new capital will be used to invest even more aggressively in our international growth, particularly in the U.S., a key priority on our own wishlist,” says Mads Dahlerup, CEO and co-founder of GoWish.
Strong growth momentum since 2025
This is the second time in a short span that GoWish has expanded its ownership circle: In January 2025, London-based private equity firm Capital D came in as a co-owner and acquired roughly one-third of the company. At the time, GoWish had around 10 million registered users worldwide, including 3.7 million in the U.S. Today, circa one and a half years later, that figure has grown to more than 18 million globally and over 9 million in the U.S. alone – accounting for more than a doubling of the American user base. New investors have bought into this trajectory:
“GoWish is one of the most compelling growth stories to come out of Denmark in recent times. The company has built a category-leading platform whose business model is really beginning to show its potential within social shopping and commerce media. We see significant further runway,” say Johan Wedell-Wedellsborg and Mads Ditlevsen in a joint statement.
A string of milestones
The investment coincides with a year of marked international progress. Last week, GoWish passed 1 million registered users in Sweden, as a result becoming GoWish’s fourth-largest market after the U.S., Denmark, and the U.K. and the company announced a collaboration with tennis star Holger Rune. In the autumn of 2025, GoWish was among the most downloaded apps on the U.S. App Store in the run-up to the holiday shopping season, and as set out in the 2025 annual report, the company is investing heavily in AI, new user experiences, and a comprehensive new design across its platforms.
