Fullerton Elections: The Local Forces Shaping Politics

Fullerton is in the midst of another election cycle, voters are once again debating what truly influences local elections in the city. While campaign signs and candidate forums remain visible parts of the political process, many residents say the forces shaping Fullerton elections run much deeper.
Independent expenditures by political action committees, campaign fundraising, development interests, public employee unions, neighborhood activism, and social media campaigns have all become increasingly influential in determining who wins seats on the Fullerton City Council and school boards and at the county level.
Various candidate campaigns and PACs put out negative and deceptive mailers, signs, and digital ads each election year. Unfortunately, claims made in political advertising do not have to be truthful and are instead protected as free speech under the First Amendment to the Constitution. A candidate’s only action against misleading and deceptive mailers is to sue in court – often a lengthy, expensive process that rarely concludes before the election in question is over.
Political observers note that Fullerton elections are often decided by relatively small voter turnouts compared to statewide races. Because municipal elections can hinge on a limited number of votes, organized campaign efforts and targeted outreach can have a substantial impact. “Voter Guides” sent to homes include disclosures indicating that candidates or initiatives with stars next to their names paid to be on the mailer and that the piece is not the official recommended slate of any party even though the title of the mailer would lead voters to believe otherwise such as ‘Democratic Voters Choice, California Republican Voter Guide, Latino Family Voter Guide, Budget Watchdog, Election Digest, Senior Advocate, California Voter Guide, Cops Voter Guide, Election Digest, California Public Safety Voter Guide, Save. Prop 13, Women’s Voice, Tax Fighters Newsletter,” and many more. These types of mailings are designed to give the false impression that the other candidates listed, usually well-known, are aligned with the candidates or measures paying for a spot – even when they are not.
Political action committees (commonly known as PACs) have become some of the most visible players in recent years. These committees can raise and spend money independent of a candidate’s campaign committee to support or oppose candidates and ballot measures. PACs often are behind negative signs, social media ads, robocalls, door hangers, and mailers sent to voters.
Locally, Fullerton Taxpayers for Reform a PAC connected to major campaign donor Tony Bushala and his blog has drawn attention for its negative campaign spending and political messaging for years. The recently registered Fullerton Forward PAC has not yet been required to file a form 460 showing where contributions are coming from and going to – but has also been criticized for its negative campaign signs. Through mailers, yard signs, online advertising, robocall and text messaging campaigns, PACs can significantly shape voter perceptions during local races. The required 460 campaign finance filings can be viewed by opening the Elections tab on the City Clerk’s page or directly here (https://portal.laserfiche.com/Portal/Browse.aspx?id=444695&repo=r-3261686e)
Public employee unions, particularly police and firefighter associations, have historically played a role in Fullerton politics through endorsements and campaign support. Union-backed independent expenditures can provide candidates with additional funding and voter outreach resources.
Campaign finance records often reveal contributions from developers, current and prospective city vendors, business owners, labor unions, property interests, and longtime political donors. Critics argue that large contributors can gain outsized influence over local decision-making after a candidate is elected – particularly on issues involving land use, housing development, public contracts, and city spending.
Candidates frequently campaign on promises of fiscal reform, transparency, or government accountability, budget deficits, pension obligations, road repair and other infrastructure costs, and debates over public safety funding have become major campaign issues in recent election cycles. Development remains one of the most politically divisive issues in Fullerton. Housing projects, zoning changes, and downtown expansion proposals frequently become central campaign topics. Candidates often receive support or opposition based on where they stand on growth, density, and development approvals.
Real grassroots activism also continues to shape elections in the city. Community groups, neighborhood advocates, environmental organizations, and resident-led campaigns often mobilize around local issues such as homelessness, public safety, historic preservation, and education. Social media has added another layer of influence. Facebook groups, community forums, Reddit discussions, local blogs, and online news outlets increasingly shape political narratives and public opinion. Candidates and advocacy groups now rely heavily on digital outreach to connect with voters and respond quickly to controversies.
Local media coverage can also significantly impact campaigns. Investigative reporting, editorial endorsements, candidate questionnaires, and coverage of city council meetings help inform voters and sometimes shift momentum in tightly contested races.
Transparency advocates continue encouraging residents to review campaign finance filings, attend public meetings, and research candidates beyond campaign advertisements. Supporters of campaign reform argue that greater public engagement is essential to ensuring elections reflect the broader community rather than only well-funded political interests.
As Fullerton continues grappling with growth, infrastructure demands, public trust, and fiscal challenges, the question of who — or what — influences local elections is likely to remain at the center of political debate.
For more information;
Candidate Campaign and PAC Filings: For more information on funding behind local candidates and PACs see form 460 & 497 campaign disclosure filings:
• City of Fullerton Election Filings
FPPC enforcement cases involving disclosure violations:
Past Reporting on PAC Funding and Election Spending
• https://fullertonobserver.com/2025/02/18/follow-the-money-460-candidate-disclosure/
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